Category Archives

Marketing in Japan: An Interview with Dr. Kenneth Grossberg (Part Two)

Dr. Kenneth Grossberg is a Professor of Marketing and the Director of the Waseda Marketing Forum at Waseda Business School in Tokyo, Japan. He has been active in international business and management education for almost 40 years, much of that time spent working in Japan and the Pacific Rim. He earned a Ph.D. at Princeton University in Politics & East Asian Studies with his research carried out in part at the University of Tokyo and at Harvard University.

Five Myths About Negotiation with Japanese

Five Major Myths About Negotiating with Japanese

This post is by Reid Monroe-Sheridan, the Founder and CEO of Tokyo Nexus.

You’d like to bring your product into the Japanese market and you’re looking at potential partners in Japan, or maybe you’d like to act as a local distributor for a Japanese company with a great product. You’ve even identified a suitable partner or two. Before you jump into serious discussions with these potential partners, you decide to read up on negotiating with Japanese businesspeople. Here’s where the trouble starts.

Why did Larry Ellison, Jerry Yang, and the founders of Pinterest, Yelp, Fitbit, and Opower all take the stage at a hotel in Tokyo this week?

This post is by Reid Monroe-Sheridan, the Founder and CEO of Tokyo Nexus.

Japan’s business community is changing, and Rakuten CEO Hiroshi Mikitani is leading the charge.

The Japan Association of New Economy (JANE) is Mikitani’s brainchild and an industry interest group for Japanese Internet and industrial innovators. JANE hosted the New Economy Summit 2014 on Wednesday and Thursday this week at the Hotel New Otani in Tokyo. The speakers included Larry Ellison, Jerry Yang, Tony Fernandes (the CEO of AirAsia) and over 40 other business luminaries such as the founders or CEOs of Opower, Pinterest, Yelp, Renren, KKBox, Udemy, Viber, Fitbit, Rovio, Kakao, LINE, GREE, and many other hugely successful and innovative companies. Ambassador Caroline Kennedy made an appearance, and Prime Minister Shinzo Abe was one of several people who delivered opening remarks to a packed audience of at least 1,500 people. In addition to entrepreneurs, the audience included a large number of executives from Japanese companies large and small at all levels of seniority.

This, in short, was the real deal.

Japan Cosmetics Market

Japan’s Cosmetics Market: Enormous Opportunity and Big Challenges for Foreign Brands

Japan’s annual beauty and personal care market is about $50 billion in size, second only to the United States (which is about $70 billion), according to Euromonitor International. Although the cosmetics market in Japan is one of the most competitive in the world and is largely dominated by domestic manufacturers like Shiseido, Kanebo, Kose, Kao and Pola, these companies and consumers are still actively seeking innovative products from overseas. In fact, certain imported brands from France and the United States have traditionally enjoyed a strong position in the Japanese market. Recently, however, due to diversification of consumer needs, other overseas suppliers, including even small and mid-cap companies from Asia, have been able to carve out a position for themselves in the market.

Starting a Business in Japan and Forming a Kabushiki Kaisha

This post provides a general overview of the corporate formation process in Japan and is not, and should not be used as, legal advice. If you have a specific question about Japanese law you should consult a Japanese lawyer.

How do you go about starting a business in Japan?

The kabushiki kaisha is the entity of choice for nearly every sizable business in Japan.

The kabushiki kaisha (often translated into English as “joint stock company” or “joint stock corporation”) is the entity of choice for nearly every sizable business in Japan. Even after the elimination of minimum capitalization requirements for kabushiki kaisha in 2006, the entity continues to inspire much greater trust than alternative structures and carries with it an image of legitimacy in the Japanese business community. If you plan to start and grow a business in Japan, creating a kabushiki kaisha will help you hit the ground running. As part of its Japan market entry services, Tokyo Nexus can assist with this.

Japan Internationalization Consultants