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Marketing in Japan: An Interview with Dr. Kenneth Grossberg (Part Two)

Dr. Kenneth Grossberg is a Professor of Marketing and the Director of the Waseda Marketing Forum at Waseda Business School in Tokyo, Japan. He has been active in international business and management education for almost 40 years, much of that time spent working in Japan and the Pacific Rim. He earned a Ph.D. at Princeton University in Politics & East Asian Studies with his research carried out in part at the University of Tokyo and at Harvard University.


Marketing in Japan: An Interview with Dr. Kenneth Grossberg (Part One)

Dr. Kenneth Grossberg is a Professor of Marketing and the Director of the Waseda Marketing Forum at Waseda Business School in Tokyo, Japan. He has been active in international business and management education for almost 40 years, much of that time spent working in Japan and the Pacific Rim. He earned a Ph.D. at Princeton University in Politics & East Asian Studies with his research carried out in part at the University of Tokyo and at Harvard University.


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