This post is by Reid Monroe-Sheridan, the Founder and CEO of Tokyo Nexus.
You’d like to bring your product into the Japanese market and you’re looking at potential partners in Japan, or maybe you’d like to act as a local distributor for a Japanese company with a great product. You’ve even identified a suitable partner or two. Before you jump into serious discussions with these potential partners, you decide to read up on negotiating with Japanese businesspeople. Here’s where the trouble starts.